How to Advertise Your Jacksonville Rental Property Successfully

How to Advertise Your Jacksonville Rental Property Successfully

Jan. 13, 2022

How to Advertise Your Jacksonville Rental Property Successfully.jpeg



If your goal is to find the best tenants for your Jacksonville rental, then nothing is more important than gaining exposure. All you need to do is launch an effective advertising campaign! However, that’s easier said than done if you’re a new landlord.

This article will walk you through the process of attracting great tenants through effective advertising. Once you secure the right renters, earning the best returns for your Jacksonville investment property is sure to follow. It’s a direct result of the marketing efforts you’ve put in!

The Need for Effective Advertisement


Now, you might be asking, what is the full impact of knowing how to market your Jacksonville rental home?

One of the key reasons why advertising becomes a crucial strategy in reducing your vacancies is attracting a huge crowd of prospective tenants. The more interest you capture, the better your selection will become. You have more potential tenants to choose from, ensuring you’re picking the finest candidates from the pack.

Now, having top-quality tenants limits your future headaches of financial losses. Great tenants treat your property with care. You’ll also have access to steady returns given the longevity of the tenant’s stay and minimal damages. Usually, the latter is just a result of normal wear and tear.

The benefits coming from placing great tenants in your rental space can’t be stressed enough. All this starts with excellent advertising strategies. Remember to keep the following marketing tips in mind when deciding to advertise your Jacksonville rental property:

Pay Attention to Great Photography


Interesting images naturally draw attention, just like bad photos earn a quick dismissal from us. As someone who wants to attract high-quality renters, you must be conscious of putting beautiful photos in your property listings.

using great photos



Put in the effort that makes tenants pause and browse for more images of your Jacksonville rental. Consider that a viewer is probably saturated with looking at property photos from other listings. You must do your best to provide outstanding images worth their attention.

Photography Staging


Strive to present a neat appearance of your Jacksonville rental home. Reduce clutter. Leave irrelevant items out of sight. You must be able to create a welcoming space that prompts your targeted audience to picture themselves in your rental unit. Your photos must engage their interest, moving them to schedule a property showing.

Photography Lighting


Lighting is a game-changer. It plays a critical role in photos. Aim to use natural lighting by filming in the best hours of the day. You want to deliver appealing photos of your Jacksonville property. This can be achieved with images taken in the golden light that’s present in the early morning and late afternoon hours.

Take Time to Learn to Write Outstanding Descriptions


Another crucial element that drives high interest in your Jacksonville rental home is writing captivating words. Powerful photos paired with excellent writing increases viewership numbers.

Well-written descriptions also make it easy to find the right target market using SEO. It’s usually composed of a headline and a description.

Copy Headline


Headlines alert the readers to what the property listing will be about. You can use an effective formula to ensure your Jacksonville advertising headline is suitable.

writing copy headlines



The formula is as follows: Rent price + No. of bedrooms + No. of bathrooms + Property type + Location + Best Feature

Even if it looks lengthy, this formula works wonders in keeping you focused on providing the needed information prospects search for.

Copy Description


Once you’ve got the headline, it’s time to develop the description that would bring your Jacksonville rental home into the best light. This is where potential tenants can decide if the rental fits the lifestyle they desire.

It’s essential to showcase the finest features and promote the amenities that matter the most to your target market. Take time to place the right words in your Jacksonville property description. Talk about the neighborhood and what prospective renters can expect.

Right from the start, you want to only invite the renters that match what you can provide. Mention from the get-go if you have a pet policy, if utility fees are covered by the tenants, and if parking spaces are available. This sets up expectations and eliminates disappointments.

Find the Best Advertising Platforms for Ad Distribution


Aside from producing a great property listing containing photos of your Jacksonville rental unit, consider the medium of the advertising. If exposure is minimal, then the best writing and images remain invisible to a vast portion of the market.

Think about where your advertisement should be placed. What sites have the most popularity? You’ll be wasting real effort in creating great advertising material without the wide reach.

best property listing sites



Be open to using popular site listings such as Zillow and Hotpads and other effective social media platforms. If you want to ensure complete marketing coverage, you can also utilize traditional yard signs. This is effective for an older target market that prefers an old-school type of marketing. You can also use word-of-mouth, flyers, and newspaper ads. Always put yourself in your target demographic’s shoes.

Monitoring Your Ads


Simply posting without assessment of the results is not recommended. To reach your marketing goal, you should check if your advertising strategies are working. Provide frequent updates. The goal is to place your Jacksonville rental home into the minds of your target viewers.

Bottom Line


Achieve the perfect strategy in advertising your Jacksonville rental home by following the tips above. Stand out in future tenants’ minds with attractive photos and first-rate writing, and use the best marketing platforms for ad distribution.

If any of this feels overwhelming to you, consider hiring an experienced property management company like Innovative Property Solutions!

Innovative Property Solutions

8833 Perimeter Park Blvd Suite 301, Jacksonville, FL 32216

(904) 321-9020

Office hours:

Mon - Fri: 9:30am - 5:00pm

Sat - Sun: Closed