Pricing Your Jacksonville Home to Rent

Pricing Your Jacksonville Home to Rent

Feb. 10, 2022

Pricing Your Jacksonville Home to Rent



Pricing your Jacksonville rental accurately plays a big role in maximizing your investment income. For new landlords, they might be tempted to set the price based on guesswork, but this is illogical. If the rental rate is too high in relation to the property amenities available, then no one will be interested. If the rental charge is too low, then your returns won’t be optimal.

Reviewing how to assign the right price for your unit should be your priority. Look at the factors behind accurate rental pricing. If you succeed in setting the right rental fee, more prospective tenants will apply, ensuring steady returns for your Jacksonville property investment.

Use the Comparison Method in Rent Price Setting


Always look at the competition to help you evaluate the accuracy of pricing your Jacksonville home. See those that are similar to your own specifications in terms of property features and amenities.

Look Around Your Neighborhood


Do you spot similar properties within your area? Check the property prices. The nearer to your rental unit, the better. Some neighborhoods are geared towards higher or lower-income tenants. The rental prices will not always be the same as yours.

Pay Attention to the Number of Bathrooms and Bedrooms


Property size is important when comparing properties. Your benchmark for comparison should be properties that have the same quantity of rooms like yours.

Contrast Similar Property Types


Basing your rental fee on a single-family home when you own a multi-family unit doesn’t make sense.

different rental property types


Single-family homes obtain higher rent charges given that it provides more privacy for the renters.

Consider the Property’s Age When Doing a Comparison


Newly constructed buildings often fetch better rental prices given that the amenities and home systems are newer. Older units tend to show more wear and tear and undergo multiple repairs.

Sourcing for Comparison Models


As a property owner, there are several ways to derive sources for comparison. You can start with:

hire a property manager


Property management companies can easily determine what you offer to prospective renters compared with other rental units. Contact Innovative Property Solutions today for an expert rental analysis!

Price Adjustment Based on Amenities


In an attempt to simplify the rental price setting for your Jacksonville rental home, you might use a uniform price for all units. This isn’t recommended, given that each rental unit will have marked differences. It pays to maximize returns by diversifying the rental rate based on the attractive features of your rental property.

Rent setting can be established on the following grounds:

Accurate Rent Pricing Produces Profits


No matter what your financial goals are, at the end of the day, you must be able to pay off the maintenance costs of running your rental. Repairs and mortgage payments are also counted as expenses.

accurate rental pricing


Besides this, you should be able to earn returns from your Jacksonville property, whether it’s reducing your mortgage loans in due time or getting rewarded with tax benefits. If not, one may have assigned the wrong rent amount or over-invested.

The Demand of Property Viewings


Check if more prospective tenants have been signing up for a property showing. If there are few, then it can be concluded that the rental charge may be set too high. When this occurs, it can turn off potential tenants. Your Jacksonville rental must be able to justify the rental price with an excellent location or top amenities so tenants’ interest will be stirred.

Market Demand as Pricing Determinant


Constant pricing adjustment is the core of a landlord’s responsibility. Rent prices inevitably change given that the market is dynamic. You must be able to gauge the demand and match it with your rental rate.

Supposing the neighborhoods near your Jacksonville rental undergo gentrification. More prospective tenants will be inspired to move to your area. Would you rather maintain your rent price? The smart move would be to increase the rent and maximize the opportunity of being in a hot location.

If the opposite happens, such as experiencing a weaker economy, then reducing your rental rate is better. Avoid bearing the costs of a property vacancy. Remain sensitive to the fluctuations of demand and supply and you’ll always be assured of gaining profits from your Jacksonville rental home.

Bottom Line


If you need any help finding the optimal rental price for your Jacksonville property, contact Innovative Property Solutions today! We have top-of-the-line property management services that can offer a great boost to your real estate investment.

Innovative Property Solutions

8833 Perimeter Park Blvd Suite 301, Jacksonville, FL 32216

(904) 321-9020

Office hours:

Mon - Fri: 9:30am - 5:00pm

Sat - Sun: Closed