How to Film a Great Video Tour of Your Rental Property

How to Film a Great Video Tour of Your Rental Property

Jan. 17, 2022

How to Film a Great Video Tour of Your Rental Property



If pictures speak a thousand words, then videos speak a million! Rental video tours have proven to be effective marketing tools for landlords. It’s even been found that video tours generate as much as 4x more leads than ads with just pictures!

This doesn’t mean you should avoid pictures in your rental ads, but you should certainly have a video tour in it. After all, prospective tenants have their preferences for content. Some prefer looking at videos rather than viewing photos.

What’s more, with social distancing being the norm due to the pandemic, many prospective tenants prefer viewing a virtual property than an actual one.

The following are tips to help you film a great video tour of your rental property!

Tip #1: Have a Plan


This is a no-brainer when it comes to rental marketing. The last thing you want to do is haphazardly make your video which can turn out to be a huge time waster. So, before filming the footage, have a plan in mind.

Rehearse the route you’ll take, the major selling points you’ll film, and whether you’ll narrate, among other things. As for the narration, ready a script. The goal here is to ensure a good flow and transition from one point to the other.

Tip #2: Stage Your Property


Your goal should be to impress prospective tenants. To do that, you’ll need to showcase your rental property in its best condition. Clean your home thoroughly, remove all the clutter, and eliminate any distractions.

staging your property



Make sure to hire professional services to ensure a perfect outcome. When it comes to cleaning, for example, hire a professional cleaning company to ensure your home gets the highest quality clean possible.

Tip #3: Tell a Compelling Story


Do you plan to narrate? If you do, you can use that opportunity to tell a story. When there’s a good story behind the footage, viewers tend to be attentive and follow along.

Focus on what makes the property stand out from the competition. Are there any recent upgrades you’ve made to the property? Do you provide any unique amenities to tenants? Whatever makes your rental property unique, make sure to cover it in the footage.

Tip #4: Include Some Background Music


Music doesn’t only affect how the audience perceives your video, but it also plays a vital role in the delivery of your message. However, make sure to make the right choice of background music. For best results, it should be one that sets the mood you wish to convey.

Also, avoid loud music at all costs. It’s not only distracting but can also impede the clarity of narration. Ideally, background music should be anywhere between 18dBs and -20dBs lower than the main dialogue.

And, even more importantly, go for royalty-free sounds. Otherwise, you risk getting your video banned after putting in all that effort.

Tip #5: Make Use of Natural Light


If you’ve done photo shoots before, then you might have realized one thing: those done outside tend to look much better than those done indoors. The best thing about natural light is that it makes objects glow. That’s why you should make sure to have all the window blinds open for maximum light.

natural lighting



Also, when it comes to the timing, filming in the afternoon works wonders!

Tip #6: Avoid Longer Videos


Shorter videos are better when it comes to retention. If you do a longer one, there’s a higher risk that viewers will skip ahead or stop watching completely.

The video should be at most three minutes long. Make sure to include as much as you can within this short time frame, especially the focal points that make your property stand out.

Tip #7: Shoot in Landscape Mode


Shooting in landscape mode will provide your viewers with a more cinematic look than shooting in portrait mode. Also, a widescreen view will ensure your viewers have a great sense of the layout.

In addition, viewers are also accustomed to watching videos in landscape mode such as on TVs, in theatres, and even on YouTube.

Tip #8: Craft a Great Title for the Video


Have a concept of the idea you want to bring forth. What kind of impression would you want your video to have on prospective tenants? The best title is one that targets your renter demographic.

Are you targeting large families? If you are, then make sure to state the number of bedrooms your property has. But if eyeing professionals, on the other hand, then you may want to state how convenient your property is located to the business district.

Tip #9: Film an Intro and Outro


Having an intro and outro in your video can help make it look more professional, polished, and story-driven. Make them as short as possible – a few seconds will do. In the outro, you can also include information such as your website and business email address.

rental property videos



And, for your privacy’s sake, make sure to use professional contact information. This will help you set boundaries between your rental business and personal life.

Tip #10: Create a Call to Action (CTA)


CTA’s are short sentences that you can include in the last section of your video. Of course, after showcasing your property to a prospective tenant, you’ll want to offer them information on how they can get in touch with you if they are interested.

The following is an example of a CTA you can have in your video outro: “So, what are you still waiting for? Give us a call today” and then list your phone number.

Bottom Line


A virtual tour of your rental property is essential in finding new tenants in today’s market. Just make sure to distribute it far and wide for maximum exposure to prospective tenants!

If you need any help with filling vacancies fast, contact one of the top property management companies in Jacksonville, Innovative Property Solutions! We have all your property management needs covered.

Innovative Property Solutions

8833 Perimeter Park Blvd Suite 301, Jacksonville, FL 32216

(904) 321-9020

Office hours:

Mon - Fri: 9:30am - 5:00pm

Sat - Sun: Closed