How to Write a Good Property Listing

How to Write A Good Property Listing

Sept. 9, 2021

property listings

Prospective tenants have plenty of options when it comes to choosing an apartment to rent out. As such, you should make sure that your rental ad stands out, besides the obvious of making your property appealing.

A rental ad, after all, is your first shot at attracting a quality renter. How you draft it can have a major effect on your investment success. Basically, it can make the difference between attracting a dream tenant and a potentially difficult one.

A good listing for your property should be like an ad for a home that’s up for sale. It should give prospective renters enough information for them to make a decision.

Whether you’re just getting started or are looking to learn more, here’s how to write a good property listing for your rental!

1. Cover the Basics


Not sure what to include in your property listing? Start with the basics – the obvious features of a property listing. You’ll want to talk about things like the number of bedrooms, the number of bathrooms, as well as the property’s location.

2. Make the Headline Attention-Grabbing

An attractive headline will make a prospective tenant want to click on the listing. A good headline is one that is specific and free of fluff and jargon.

A good title for a listing contains three important features: firstly, it states the features a property has to offer. Good examples include a pool, skyline views, tall ceilings, and granite countertops.

Secondly, the headline contains a good descriptor, such as luxurious, upscale, charming, beautiful or quiet.


rental listing headline


And, last but not the least, it states the nearby amenities. For example, parks, coffee shops, and schools.

An example of a good headline for a property listing is: “A Quiet Apartment with Off-Street Parking near Med Center.” This headline is not only specific but also short and sweet.

An example of a headline you may want to avoid is: “2-Bedroom, 2-Bath Townhome for Rent in Jacksonville, Florida.” This is cluttered, and prospective tenants are likely to overlook it.

3. Add Important Numbers


A good property listing is also one that states the rent amount. Being specific about how much rent the unit costs can go a long way in helping weed out unqualified applicants. The last thing you want is to get stuck with a tenant who may not be able to meet their rent obligations.

Aside from the rent amount, you’ll also want to state other important things as well. Examples include HOA fees, move-in fees, and the security deposit amount. It goes without saying that such fees should be reasonably priced.

4. State the Length of the Lease

Leases can be short-term or long-term. A short-term lease is usually six months or less, while a long-term lease is usually at least 6 months. Being specific on when the lease ends can help you avoid holdover tenants.

Besides stating the type of lease, you may also want to state whether the tenant will have the option to renew it once it expires.

5. Offer Important Details on the Property’s Description


Similar to selling a property, provide prospective tenants with as many details as possible about the unit. Be careful not to make it too wordy, however.


rental property listing



The following is an example of a rental description you’ll want to avoid: “an excellent location in a lush setting. Plenty of winding trails and greenery. A perfect home with lots to offer. You’ll love the warm and outgoing community.” This may sound lovely, but it’s generic, wordy language and really doesn’t say anything.

Your description should be as specific as possible: “a prime 3-Bedroom, 2-Bath home in Jacksonville, FL, just a few minutes’ walk from the Riverside Park. Spend your weekends exploring the popular shoreside towns of Atlantic Beach or Ponte Vedra. The home has a spacious backyard with peach trees.”

This rental ad places your tenant in your home. Your tenant can envision themselves heading out to explore the nearby attractions, or enjoying their yard space.

You may also include other details in your property description. For instance, the commute options available, such as bike lanes, nearby highways, and bus stops. Mention if the home is near recognizable landmarks. You may also want to say something about the school district.

6. Review the Property Description


There are certain statements you’ll want to avoid in the property description. Specifically, you’ll want to avoid statements that may potentially violate the Fair Housing Act.

According to the act, it’s unlawful to discriminate against protected groups. For example, you cannot define a neighborhood on the basis of race or color. Also, you cannot put a limit on the number of children your prospective tenant may have.


fair housing act rental listing


The protected characteristics in Florida include race, gender, age, sex, nationality, marital status, and disability.

7. Add Quality Photos


Pictures speak a thousand words, especially when it comes to property listings. Make sure to dress up your description with some high-quality pictures.

To get some great photos, here are some of the things you should do:


You should aim for anywhere between 10 and 15 photos. Too few photos won’t give prospective tenants a good feel about the property, whereas too many may overwhelm them.

Besides taking photos, you may also consider shooting a video, as well. Once you’ve edited it, upload it to your social media account or a video streaming site like YouTube or Vimeo, or even certain listing sites.

Bottom Line


There you have it – 7 tips on how to write a good quality listing for your rental property. If you still need further help, Innovative Property Solutions is here for you. We have the resources and experience to craft an effective listing for your rental property. Get in touch to learn more!

Innovative Property Solutions

8833 Perimeter Park Blvd Suite 301, Jacksonville, FL 32216

(904) 321-9020

Office hours:

Mon - Fri: 9:30am - 5:00pm

Sat - Sun: Closed